newshapes - a success story in activating the algorithm
Taking a quality-over-quantity approach from the very beginning of my time with newshapes, we've achieved sustained Spotify and Instagram growth through Meta campaigns targeting hyper-relevant audiences on Instagram. Campaigns optimised for Instagram Profile Views identified and engaged our target audiences, while a combination of Traffic and Conversion campaigns retargeted warm audiences and converted them into active listeners on DSPs.
The strategy worked wonders, with 'clean', high quality audience data and a low Cost-Per-Click leading to impressive support from Spotify's algorithm, bolstered by the activation of Discovery Mode at just 5000 monthly listeners. That momentum led to a flurry of editorial placements throughout the band's early releases, including All New Metal, All New Rock and New Blood among several others, while continued marketing over a sustained period since has developed the band's active and algorithmic listener bases further.
newshapes now sit comfortably above 40,000 monthly listeners on Spotify (up from just 500 at the start of our time together), with social media outlets, an active Discord community, and other streaming platforms growing steadily as the band pushes themselves into the forefront of the UK's 'next wave' of alternative acts.
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